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Technology planned for Global Consumer Relationship Management program.
October 21, 2013
By: TOM BRANNA
Editor
Procter & Gamble tapped Teradata (TDC), an analytic data solutions company, for a new multi-year agreement. It establishes Teradata as the foundation technology platform for P&G's award-winning cloud-based Global Consumer Relationship Management program. P&G's customer relationship management program connects with millions of individual consumers across the globe and this agreement enables the consolidation of all program activity into a single, scaled solution. The Con...
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